The Air Power Institute (API) is an independent research practice committed to shaping Australia’s defence dialogue through credible research and education.
Felix Creative were engaged as strategic brand advisors with sector expertise, to help the API enter a cautious and competitive market.
Through market analysis, stakeholder insights, and competitor research, we helped define API’s position as a trusted authority—not just another media outlet.
Advancing Australia's prosperity and security through air power research and education
Our partnership delivered a sophisticated, restrained brand identity underpinned by a robust strategy.
Beyond launch, we continue to support API as an enduring strategic partner, ensuring their brand evolves alongside the national conversation.
Deliverables
Market research
Brand Strategy
Narrative and Messaging
Campaign Strategy
Content Strategy
Brand Identity
Motion Design
Campaign Creative
Seminar content
Website
Felix Creative acknowledges the traditional custodians of the land we create, work and live on – the Ngunnawal and Ngambri people, and pay our respects to their Elders, both past and present. We acknowledge and respect their continuing culture and the contribution they make to the life of this city and this region.
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