At the core of their practice is a drive to ensure every space they create becomes a harmonious balance of form and function. The studio asked us to build a brand that embodied this ethos.
After a deep dive into the market, we developed a brand strategy and identity for Inner Circle that allowed them to enter a competitive landscape with the sophistication that matched their experience. At the heart of Inner Circle Studio’s visual identity lies the primary logo mark, a thoughtfully designed emblem that encapsulates the essence of the brand. This logo features a circle nested within an extended square, symbolising the concept of the “inner circle” and the harmony found within well-designed interiors.
Inner Circle is an interior design studio creating functional and beautiful spaces.
The circle represents unity, wholeness, and the idea of an intimate community. It reflects the commitment to fostering close relationships with clients, understanding their needs, and creating spaces that feel personal and inviting.
Deliverables
Market research
Brand Strategy
Brand identity
Motion
Copywriting
Narrative and Messaging
Content Strategy
Website
Photography
Felix Creative acknowledges the traditional custodians of the land we create, work and live on – the Ngunnawal and Ngambri people, and pay our respects to their Elders, both past and present. We acknowledge and respect their continuing culture and the contribution they make to the life of this city and this region.
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