Delia Waites is a highly sought-after dermal clinician, known for her exceptional skills, and caring, client-focused approach. Recognising an opportunity to reach a broader audience, Delia approached us to help her differentiate her business from competitors and tap into new markets.
Delia Waites is a highly sought-after dermal clinician, known for her exceptional skills, and caring, client-focused approach.
Our collaboration with Delia involved creating a fresh and engaging brand that would not only appeal to her existing clientele but also attract travelers and customers in a higher wealth bracket. Taking inspiration from the picturesque Port Stephens area, we developed a visual identity that embraced natural tones. These earthy, forrest colors reflect Delia's connection to her surroundings and create a sense of calm and authenticity.
Deliverables
Brand identity
Collateral
Motion
Copywriting
Illustration
Merchandise
By infusing elements of sophistication and luxury into the brand, we positioned Delia Waites as the go-to destination for those seeking skincare advice in the region. Through a careful balance of elegance and approachability, we ensured that Delia's brand resonated with discerning individuals, capturing their attention and instilling confidence in her services.
Felix Creative acknowledges the traditional custodians of the land we create, work and live on – the Ngunnawal and Ngambri people, and pay our respects to their Elders, both past and present. We acknowledge and respect their continuing culture and the contribution they make to the life of this city and this region.
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