We travelled nationally to meet and get to know our Vets and their families, and together with Wolflab we planned an emotive way to tell the story of three Veterans through film.
We filmed a day in the life of each veteran, capturing their family life, their skills gained in the service, career successes and how they continue to serve and thrive after service.
RSL LifeCare provide support and wellbeing services for Australian veterans and their families.
Through individual narrative we produced a set of long and short storylines, each showing a beautiful and unique story. We wrote interview questions aligned to campaign and brand narrative, keeping the balance between the corporate partnership and individual stories. This film was then cut into a digital and social campaign.
The film was premiered at the Inaugural Poppy Ball on HMAS Adelaide and rolled out as a surround campaign after Remembrance Day.
Deliverables
Scriptwriting
Creative Direction
Storyboarding
Live-action Production
Post Production & VFX
Collaborators
Wolflab
Felix Creative acknowledges the traditional custodians of the land we create, work and live on – the Ngunnawal and Ngambri people, and pay our respects to their Elders, both past and present. We acknowledge and respect their continuing culture and the contribution they make to the life of this city and this region.
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