Felix was tasked with developing a multifaceted campaign targeting a broad audience to celebrate a decade of contributions to the community through the operation of the Harold E. Holt Defence precinct. The campaign aimed to increase workforce capacity, promote Exmouth as an attractive place to live, and highlight the career opportunities available to current and future residents.
Exmouth is a beautiful and thriving town with a lot to offer to those who live there.
We partnered with stakeholders to showcase their commitment to the Exmouth community by creating, promoting, and launching a new community engagement program. The heroes of this campaign were the talented employees and proud residents of Exmouth.
Our team delivered a comprehensive solution, developing a strategic communication campaign with a focus on creative direction and execution to ensure the project’s success. This included program branding and implementation, as well as creating style guides, templates, and assets for ongoing use.
We produced an emotive film, crafting campaign messaging, scripts, and storyboards to bring the project, people, and place to life. Design assets for targeted advertising, digital, and social campaigns were developed alongside an aerial brand reveal stunt to create maximum impact. Beyond our core services, we provided strategic advice to ensure the success of the associated event, from planning to execution.
Deliverables
Campaign Strategy
Content Strategy
Script Development
Film
Brand Identity
Campaign Creative
Live-action Production
Post Production & VFX
Event + Experience
Collaborators
Wolflab
Felix Creative acknowledges the traditional custodians of the land we create, work and live on – the Ngunnawal and Ngambri people, and pay our respects to their Elders, both past and present. We acknowledge and respect their continuing culture and the contribution they make to the life of this city and this region.
© 2024 Felix Creative.
All rights reserved.
